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I truly enjoyed your insightful history/evolution of Cheltenham.Since I am the architect in charge of preserving the Nebraska Capitol, I have more than a passing interest in the architect Bertram Grosvenor Goodhue as well as his accomplishments as a type designer and delineator.Very good article on Chelt and the reference to its brilliant designer.
The Times\' typography -including Chelt -is also proudly displayed in it\'s forthcoming iPad app. The iPad app actually uses all of the same typography as the printed paper.This app was previewed during Apple\'s iPad announcement last week. Here is a screenshot: http://gallery.me.com/adamkaplan#100094/blog
It\'s the perfect tyepface for children\'s alphabet blocks.
When I was asked to completely redesign The New York Times,including masthead(logo) along with page the format I did not change the type styles. Cheltenham with Latin Extra Condensed seemed right to me in order to maintain the visual look of the newspapers recocognition and appeal. A radical change would have meant the possibiity of the reader being uncomfortabe with a completly new look.
As it was the reader was (Letters to the editor) annoyed when I removed the period from the original logo on the masthead.
ED Benguiat
Having discovered ITC Cheltenham as a giveaway on a CD upgrade of Adobe Ilustrator some years ago, I found it an attractive, serviceable type for book design and used it one timecoupla years back. I mentioned it on one of the hoity-toity typeface forums and was promptly taken to task for my pedestrian taste. But sometimes old ways have something of value and still positive note to offer. It was pleasant to read Chelt, thru the years, getting lauded.
I love it when you talk type.Hope you\'ll eventually get to the lovely Bempo type.
I use Cheltenham on my portfolio site and avatars. The heavy weights are excellent, but I doubt i\'d ever use it for body copy.
Rare to have a post so good - Excellent - one to bookmark
Another excellent article, it\'s always interesting to read a bit about the history of a typeface.