Ryan ToyotaJul 31 2009 4:20 PM
Cool. How interesting!
I\'ve noticed different package designs for different countries before but I have to admit I hadn\'t put as much thought into the reasoning for different packaging in different markets. I also didn\'t know of the variety of different package designs. When you see how much work must have gone into making so many different styles, it really drives home the idea that the difference in markets must be worth it.
Thanks for the interesting post. I love this blog.MattJul 31 2009 6:54 PM
Parallels is such a great idea for a series. I have always wondered why the same product is marketed differently across various countries. I am intrigued by the cultural reasons for this. It\'s interesting how different visual languages appeal to different cultures; I\'m sure there must be strong ties between the cultures\' art history and their design trends. Thanks! and keep them coming!
jasonJul 31 2009 10:32 PM
I can\'t wait to see more in this series! I\'ve always been fascinated about foreign branding of the products I know in the US. Hell, I even look for the regional brands with similar logos when traveling around the US, like Hellmans/Best Foods, Arnolds/Oroweat...
BenAug 1 2009 2:43 PM
Great article, I\'m looking forward to more in this series. Maybe a Lays/Walkers crisps one? Is the UK the only place where they\'re branded Walkers?
MickAug 4 2009 12:55 AM
Great article, I\'ve always known them as Rice Bubbles, and I agree that \'Krispies\' feels very \'American\'
In the last few years Australia has seen Krispy Kreme come to the capital cities, curiously without a name change. Perhaps we are less resistant to Americanisms these days?
If this topic of brand parallels interests you then I\'d suggest doing a little research on Hungry Jacks/Burger King in Australia. The company had quite the identity crisis over the last decade, and we still use both names interchangeably to describe the one company.
I\'d love to read an article about it!@Ben - just noticed your comment.
Originally in Australia Lays was branded as Thins. The brand only undertook a name change in the last decade(?).Michael LynchAug 5 2009 2:57 PM
This is interesting and I have thought about packaging in this respect.
I noticed the new M&M\'s were \'Peanut Butter and Jam\' flavored here in Canada, while the American version read \'Strawberried Peanut Butter.\' Do Americans not eat PB&J sandwiches? Weird.ChrisAug 6 2009 11:17 AM
My childhood memories are dim and plagued by evil clowns, but I seem to recall there was another cereal called Rice Krispies made by a rival company, which consisted of flakes. I always assumed they were there first, hence the need for theRice Bubbles name. Any other Aussies who can confirm this?
Ah, those innocent days when we had stars in our eyes and milk in our ears...Soda & CandyAug 7 2009 10:37 AM
Yes! Great series idea. I hope you do Hungry Jack\'s/Burger King as someone else suggested.
the wife of an artistAug 25 2009 12:57 PM
The best part is the different phrases. Knisper! Knasper! Knusper! I love that.
BoetAug 31 2009 11:31 PM
ha, so funny i discovered this article.
Im originally South African, but have lived here is Aus since i was 11, and im now 22. A couple of months ago, i was having a (harmless) argument with my Australian brother in-law, after i asked him to grab me some rice krispies on his shopping run, he then made the comment about how strange that sounded to him and the debate began so on and so on. To think,even though I\'ve lived here for so many years I still cant bare to use \'Rice Bubble\'s as it just sounds so wrong to me.
Ha, this also brings back good memories, standing in the kitchen with my sister as kids, imitating a Rice Krispies tv ad at the time, putting our cereal and milk in a cup and placing our ears over the cups opening like a sea shell, listening to the snaps and crackles. ah good times.