document.write("
  1. ChaacJul 1 2009 12:36 PM

    Great article. Sex is a powerful advertising weapon which can be used in favor of or against any brand.

  2. NateJul 1 2009 1:50 PM

    Personally, I\'ve seen worse (more revealing) CK ads in that same location for several years on my morning and evening commutes. I think the trend is that when the line of one-on-one action is crossed, that\'s when the uproar ensues. What\'s interesting is that one woman and three men is unacceptable and objectifying women. But three women and one man is admirable (see AXE ads).

    I seem to remember an ad with one woman and two or three men by a pool that caused an uproar several years because of the \"orgy\" appearance.

    Interestingly enough, I\'ve seen data that points to sexual advertising not selling, in the sense that people don\'t see the provocative ads and say \"I want that product\". But the publicity these ads generate is undeniable.

  3. Kim HJul 1 2009 7:12 PM

    First of all, I would like to note two things that made me smile:#1, the Google ad which popped up over the video stating \'Shop Calvin Klein Jeans\' while I was watching the video, and #2 the guy who was talking about how much he LIKED the ad not being cut out.

    Second of all, I\'d say that this ad is actually pretty tame.As another poster has commented, there are quite a few more revealing ads.At least the one in question isn\'t as dehumanizing to the female as the ones you pointed out from the 70s are.

  4. Michael LynchJul 2 2009 3:22 PM

    I\'m not so sure sex is here to stay. I guess it depends on how many marketing consultants and brand managers read Martin Lindstrom\'s new book, Buyology - and more importantly I suppose, how many of them believe him. Lindstrom argues sex only sells sex, not the product being associated with it. To me that makes sense, but do the numbers reflect that?

    I plan on blogging a short and sweet summary of his book soon for those interested.

  5. Soda & CandyJul 7 2009 5:24 PM

    My old art director used to say \"If it can\'t be sold with sex, it can\'t be sold.\"

    Very good collection of retro ads, it really makes you think whether we are in fact pushing new boundaries these days!
    (although it\'s perhaps worth noting that the Burger King ad is South African and was never intended for release in North America. Market makes a difference after all).

  6. LindsayJul 9 2009 12:19 PM

    Dont you realize? This isnt just sex that has people up in arms.. this isn\'t some big boobed bimbo that we know is doing every guy on the planet. THIS is intimacy with multiple men with the \"model girl next door\"

    You dont see her as a slut because of her outfit, her look, her hair.. but yet, SHE is doing 3 guys at the same time ON THE SAME COUCH.. Oh yea, and kudos to the models for showing real intimacy and not just sex.

    People are numb to MAXIM SEXY because its everywhere. In many of the ads that you referenced, you do not see intimacy - well, MAYBE an attempt at it in the nun/preist one and Gossip Girl.. but these models in the Calvin Klein ad, paired with the photographer.. they captured something that IS NOT yet IN OUR FACE..

    Not to mention that add an addition 2 guys to the mix.. no we are talking overload of NEWNESS. I think that MAYBE abercombie is one of the only other companies who has done something similar to this on a mainstream scale.. I remember a naked orgy in the Cali Store bringing up drama at some point.. but they didnt have intimacy, they had sex.

  7. patricianJul 17 2009 7:29 PM



    This has to be the raciest commerical i\'ve ever seen

  8. patricianJul 17 2009 7:30 PM

    http://www.youtube.com/watch?v=ck14LKBI9GM

    it\'s for ORANGINA

  9. plebian dreamsAug 16 2009 2:08 AM

    Has anyone else noticed how hot Amy Poehler was back in the sixties selling em cigarettes?

Post a comment

*Required fields

")