SumitJun 18 2009 3:21 PM
\"THE HUT\" .... sounds very lame!
James BarryJun 18 2009 3:26 PM
This is terrible!
Jeffrey JoseJun 18 2009 3:27 PM
I gotta admit, I dont like the rebrand. Is there any lovers out there ?
AnonymousJun 18 2009 3:41 PM
Um, wasn\'t that the name for the parody of Jabba the Hutt in Spaceballs? Are they really rebranding themselves to a monster made of pizza that eats itself?
bcrockettJun 18 2009 3:44 PM
No, no no. The original wasn\'t great, but the new one isn\'t even good.
The icon now looks like a weird inspector gadget hat instead of the roof it was originally intended to represent.
And come on- strokes, glows, gradients AND drop shadows? Only thing left is to use Bleeding Cowboy for the logotype.lameJun 18 2009 3:45 PM
Please tell me this is a joke! This looks like student work... mediocre student work.
huphturJun 18 2009 4:14 PM
What is that red hat thing supposed to be?
SkylarJun 18 2009 4:20 PM
The red hat comes from the distinctive roof of their old hut-like buildings:
http://en.wikipedia.org/wiki/File:Pizza_Hut_Athens_OH_USA.JPGJason MiletskyJun 18 2009 4:37 PM
This will be a bad move if it really comes to fruition.Brands never do well when they try too hard to be cool. Clearly, trying to shorten the name to \"The Hut\" is pandering in the most obvious way possible.May as well just stand in front of students, one university at a time, waving their arms wildly while shouting \"Look at us!We\'re hip - we get you!\"
If Pizza Hut\'s been having a tough time generating revenue, how about fixing what the real problem is: dirty restaurants and food that leaves you feeling a tad bit gross afterward isn\'t the best recipe for growth.
New logos alone don\'t fix brands.
Jason Miletsky
CEO, PFS Marketwyse
Author, \'Perspectives on Marketing\' and \'Perspectives on Branding\'
http://twitter.com/jason_miletsky
http://www.pfsmarketwyse.comRyanJun 18 2009 4:37 PM
The kiss of death... publishing the inside joke as the new name of the company. It\'s like White Castles calling their own burgers \"sliders\". It takes the fun away if the inside joke is recognized and validated (and used) by the person or company the joke is about.
Dan HockingJun 18 2009 4:50 PM
This is pathetic, and shows a lack of understanding of their market. Will \"The Hut\" actually bring out users because they can text about it more? For god\'s sake, it only saves 2 characters!
Daniel PatricioJun 18 2009 5:43 PM
I am with you on this one Dan.
Rebranding it as a cool \'textable\' new brand is quite ignorant.
People aren\'t going to buy pizza from a place that is more \'text-friendly\'.
The new design is refreshing but the \'the Hut\' is misguided. Focus on the product rather than a non existent, inside joke.Mondo JayJun 18 2009 11:53 PM
...
As in Jabba \"The Hut\" right?
That\'s all that come\'s to mind when I see this...
\"Hi guys, let\'s go eat at Jabba The Hut\"
ya... no.
...justinJun 18 2009 11:55 PM
Man. Why don\'t they just make better food? That\'ll get people going (maybe).
The Hut does sound pretty lame. And it\'s definitely reminiscent of \"Pizza the Hut\" from Spaceballs.
It sounds like they\'re trying to be too cool and trendy with their own name. Pretty soon, the Hut will sell $5 footlongs or some crap.MichelleJun 19 2009 3:23 AM
\"Pretty soon, the Hut will sell $5 footlongs or some crap.\"
I work at a Pizza Hut (we only have the new boxes, we still have the ugly old style building) and I was taking an order a week or so ago and mentioned that the $5 pepperoni P\'zones are about a foot long. The customer then said \"So it\'s a five dollar footlong?\". It was great. Just saying, you\'re right about that guess. :)
Gotta say, though, I much prefer the new logo to the old ones. They were crap, and even though this one isn\'t great, at least it doesn\'t look like someone just picked up a couple pens and drew it quick. It\'s faux-classy, which is what Pizza Hut is, and that\'s all it needs to be.
P.S. \'The Hut\' is just intended to be a nickname. It\'s still Pizza Hut. And when people complain about WingStreet, that\'s just a classification, it\'s still Pizza Hut.mattJun 19 2009 9:34 AM
Pizza \"The Hut\" ate himself to death. Spaceballs.
DanJun 19 2009 9:47 AM
Looks more like \'The Hat\'
WeezyJun 19 2009 10:04 AM
Why not Pizza Hat? It also looks similar to Taco Bell in the signage mock-ups. Pretty lame.
FerarriJun 19 2009 10:11 AM
I love it. Pizza Hut for life... well - the Hut for life!
jaybJun 19 2009 10:16 AM
Looks like a gas-bar convenience store to me. Not sure that\'s going to sell more pizza. Unless they\'re relocating inside gas-bar convenience stores. Not sure gas is something they should associate with however accurate that might be.
ChristopherJun 19 2009 10:40 AM
This is the worst idea I have ever heard. In my head, I will always be thinking Jabba .... The Hut. Who the hell came up with this? They should be fired, hired, then fired again. I\'m not a marketing guy, but how could you just destroy a brand like this?
ericJun 19 2009 10:53 AM
the \"uh\" in the new logo looks like a backwards U-Haul logo
http://www.uhaul.com/Barkley AndersonJun 19 2009 11:01 AM
This is a franchise in demise. Normally brand managers dont have a dramatic effect on the success or failure of an entire company, but now with sales figures falling, overhead growing, margins shrinking and locations closing this is very much the case.
This re-brand does everything wrong. Changing the name from Pizza Hut to Hut? Throwing out existing brand equity? The shape thats left has no relevance now that the franchise architecture no longer actually has \"hut-shaped\" roof lines. Without that context and with dropping the word Pizza and equity that goes with, the red shape now looks like a Hat.
Maybe they should start selling Hats- yknow the Hat Hut.MattJun 19 2009 11:11 AM
What? The ingredients weren\'t natural in the first place? What were they using before?
MaristellaJun 19 2009 11:20 AM
It\'s too clean! Too heavy, it doesn\'t say food or pizza at all, and it doesn\'t make me hungry! It feels like an identity for a hardware store or something industrial. Who approves these things!?
kaiJun 19 2009 11:28 AM
funny thing, here in Germany, people often pronounce Pizza Hut as \"Pizza Hoot\", Hut meaning \"hat\" in Germany (are you still with me?). With the new logo, that red thing really does look a lot like a hat, a fedora or something. And I hate it already.
ChaseJun 19 2009 11:33 AM
Peter Arnell again???
KardoJun 19 2009 11:36 AM
Is this a joke? I can\'t believe this thing can fight with the crisis problem. The \"hut\" is less appealing than the previous brand... The new menu probably would be appealing, but the rebranding is less than attractive... How they can attract people going home to eat? lets see...
ugggh!!! ... the typography is horrible!! ... it looks like somebody did the \"HUT\" type in illustrator
Kim SieverJun 19 2009 11:56 AM
It worked for KFC and International House of Pancakes. I don\'t see why it can\'t work here. I think it\'s a great idea.
RJJun 19 2009 12:36 PM
Why must they mess with a name and image?It looks like someone just brought Pizza Hut out and renamed it. It loses its legacy and therefore credibility...its too bad....
benJun 19 2009 12:43 PM
I think the simple problem is that H-U-T are three letters that just aren\'t aesthetically pleasing together. Also, I can only think of negatives, like living in a HUT.
This brand has been rode hard and put up wet. You can only build so many strip-mall delivery places and other concepts before the public gets confused. When I see a Pizza Hut sign, I have to check to see if it\'s a place I can sit down and eat at, or just a storefront for delivery.
This project has focus group written all over it. Let\'s bring in out-of-work losers and use their opinions to steer our future. I\'m sure the screening questions were tough... \"Do you like Pizza?\" \"Have you ever eaten at a Pizza Hut before?\"David KerstingJun 19 2009 12:45 PM
Bad, bad idea
JonJun 19 2009 1:10 PM
2 Thoughts:
1. Spaceballs.
2. It makes me wonder if down the line there is a strategy to disassociate from Pizza. They\'re trying to push new (and in my opinion, stupid) products like Pasta in addition to Pizza. It could be part of a strategy to become less of a pizza place and more of a restaurant.
However, I think they\'re missing the point. The reason I don\'t use Pizza Hut is because their delivery policy is so scatterbrained. Some Huts deliver and some don\'t and it seems to be really completely up to the manager of the individual joints and the employees they have on hand.
I mean, really: If I am going to have to go get it anyway, there are cheaper options, and there are higher quality options in my neighborhood. You gotta offer me something to make yourself a choice.
Unfortunately, because the delivery policy on my \'Hut has changed too many times, I just call Dominoes.HarryTeebagJun 19 2009 1:28 PM
Um, I\'m not sure what short bus their marketing department just stepped off of, but I sure as hell wouldn\'t want to eat at a place that conjurs up this image: http://www.youtube.com/watch?v=nqQh60V48WI
MikefJun 19 2009 1:51 PM
Make better pizza and the customers will pay for it.
john joeJun 19 2009 1:55 PM
The H looks a little like some sort of Asian alphabet-mashup.
catering to our chinese over-lords?ZariaJun 19 2009 2:06 PM
Horrible typography - especially P, A and H.
The \'designers\' who made this .... have no typographic skills nor sense of style and balance!!!DaveJun 19 2009 2:44 PM
Lame!
lostedJun 19 2009 3:11 PM
As many others I think that \"the hut\" name is pretty lame.
The \"hat\" looks like the red hat linux logo.
I also dislike the typography in the logo.
But... I think the red pizza box is neat though.AlisonJun 19 2009 3:26 PM
Reminds me of Hunt\'s Ketchup branding.
jonnyJun 19 2009 3:26 PM
Those red boxes are going to be a lot more expensive to print... (think twice the price) They look cool but it\'s a waste of money.
Morning ToastJun 19 2009 3:44 PM
\"\"izza made with multigrain crust and an all natural tomato sauce\" will increase sales? Wrong. Affordable pizza will increase sales. I\'m not a very picky pizza eater, I just want cheap, fast pizza.
Why drop $14 a pizza hut for one pizza when I can go to Domino\'s or Caesar\'s and get three pizzas for $15? No waiting, either.
I\'m of a mind that doesn\'t think the brand can choose when they get a shorthand. If the general public calls it \"The Hut\" then fine, but we don\'t. We as a society choose what shorthand we use.
And Pizza Hut will quickly find themselves in a Starbucks situation as they expand beyond pizza. Focus on what you do best and kick ass. I want pizza from a pizza place, not subs or pasta. Just a pie and some breadsticks please.
The redesign doesn\'t bother me. It does look more like a hat now than a roof top, but the typeface and use is slick...if it was a new brand and not a rebrand.
Quality and price point is what Pizza Hut needs to be worrying about, not text messaging.juanJun 19 2009 3:52 PM
Trash is trash, even in a golden bag.
leeJun 19 2009 3:53 PM
I used to go to Pizza Hut all the time with my friends back in the late eighties, when we were in high school. It\'d be around 1pm, with an hour or so lunch break between some classes, and someone would say, \"You wanna hit The \'Hut?\"
Notice the apostrophe before the H. I think that\'s what this bad boy needs ;)
It\'s not very well executed, but I see where they\'re going with this direction, and it\'s not all bad.
Of course, my friends and I also called Dunkin\' Dunuts \"doo dohs\".
-dBrodyJun 19 2009 4:34 PM
Next they\'ll be marketing with a facebook account...Surely everyone will want to befriend \"The Hut.\" I dig the multigrain crust though!
DRossJun 19 2009 5:42 PM
I don\'t think it matters how much they rebrand...people are eating a little healthier these days and a healthy pizza hut sounds worse than their current getup.
TwistedSifterJun 19 2009 5:51 PM
What What in the Hut
TwistedSifterJun 19 2009 5:56 PM
As per the new brand guidelines the \'ut\' is underlined and thus should be pronounced \'hoot\' to evoke the carnal pleasure of food
pg. 187 paragraph 2
PatJun 19 2009 9:34 PM
Have you ate at pizza hut lately? Used to be the best pizza around...It\'s gonna take more than a name change to get me to go back. Let\'s get back to making good pizza\'s again.
Chris FullerJun 19 2009 9:37 PM
To our loyal Pizza Hut fans, and pizza lovers around the world, you\'ll be happy to know that we are not changing our name.
We are proud to be Pizza Hut and will continue to be Pizza Hut, America\'s Favorite Pizza.
Chris Fuller, Pizza Hut SpokesmanMorgan GrimshawJun 20 2009 12:58 PM
Wow, bunch of people drinking some haterade in here. The only reason companies re brand is to bring attention to their product that may have been overlooked as of late. Look at Tropicana\'s branding. Sure it cost a ton of money to change to the new design, and then change back, BUT look at all the free publicity they got,JUST by changing the packaging. Obviously Pizza Hut is doing the same thing here. Because you can only make so many new products out of dough and cheese. Even if the design does suck, it doesn\'t really matter if it is good or bad, because it gets the job done.
GrantJun 20 2009 1:39 PM
Wow, it\'s all so abrasively red.
blasphemincapnJun 20 2009 9:05 PM
Pizza The Hutt - Spaceballs.
terrible.
And how about that red box - I\'m thinking of the waste of dyes... if they really cared about the new marketing of green, they\'d purchase \'greener\' cardboard... not cover it with red dyes. Terrible.randyJun 21 2009 10:24 AM
i think pizza hut has the best pizza around, it is where i ate my first pizza when i was about eleven years old. i am almost fourty seven and i still like pizza hut and still eat ther on a regular basis.
C-MonsterJun 21 2009 3:17 PM
money would have been better spent trying to make edible pizza.
Jim AdamsJun 21 2009 9:30 PM
The Hut is to Pizza Hut as Coke is to Coca-Cola?It\'s nothing like that. Coke is one word. The Hut is no shorter in print or off the tongue than Pizza Hut.Pizza Hut is great. Just make it more healthy...like you are, and brand it healthy.You can change the brand without changing the name.
The Hut sounds dorky.
Why take out Pizza? Unless you\'re tuning the place into some other kind of eatery.If pizza is going to stay the flagship, keep the name.
Jim Adams - CEO
New Homes Directory.com
JimAdams.mesocialnerdiaJun 22 2009 12:25 AM
Pizza Hut recently sent a message on Facebook saying they were not going to rebrand. Mixed messages. Confusing.
@socialnerdia
As it says above, \"The boxes and some store signs will say \'The Hut.\' Others will retain the Pizza Hut name.\"Devon Thomas TreadwellJun 22 2009 10:15 PM
Whoever is steering the branding helm at Pizza Hut out to be booted and pronto. This brand is in real trouble, because the company doesn\'t know what it stands for anymore. Pizza isn\'t enough--they\'re dinking around with some stores and changing the signs to \"Pasta Hut.\"
For heaven\'s sake. If they want to do pasta, they should introduce an ENTIRELY NEW BRAND and not attempt to line extend a brand that\'s already ill-defined in the pizza category. Pizza Hut is neither high-end, like California Pizza Kitchen, nor low end like Dominos. It\'s in the mushy middle, and confusing people with pasta and goofy semi-rebranding i.e. \"The Hut\" is just going to muck it up even worse.MarkJun 23 2009 6:22 AM
This is no way to get folks to eat polymerized pasta.
KateJun 23 2009 4:03 PM
I\'ve always been a devoted Pizza Hut fan, but the last time we ordered, the sauce was totally different. Sweet. Yuck. Ruined the pizza. I don\'t know that it\'s worth it anymore.
JamesJun 24 2009 9:14 AM
If they want to take their declining sales figures seriously then they should consider the product and price, not to mention the place it\'s sold in. Instead of wasting time and god knows how much money with endless promotions and stupid re-brand attempts, they should pull their finger out and actually address the real problem. YOU\'RE DAMN PIZZAS COST A BOMB, THEY\'RE NOT GREAT AND THE RESTAURANTS STINK! Marketing Mix 101 guys, I\'d underline \'mix\' if I could.
Bay AreaJun 24 2009 10:21 AM
Maybe if I was part of the mobile generation the new logo wouldn\'t seem so ugly.
ruedigerkuhnkeJun 24 2009 10:25 AM
Old or new: Germans think always it\'s a hat.
AdamJun 24 2009 11:54 AM
I like the architecture of the new building but calling the chain \"The Hut\" sounds like some executive tried to outthink their marketing department. The typeface is passable, though not too inspiring. A tip, Hut: people who give themselves nicknames never have many friends.
shawnwineryJun 25 2009 4:49 AM
sorry, i guess i missed the point of the box and the packaging.i thought it was to hold a good pizza
erik allisonJun 25 2009 1:13 PM
The Hut.Eat enough and you\'ll be known as Jaba to the cooks there.
Overall the building looks tweeked nicely.The logo is simple and the red box is sleek.
Send me a free pie and i\'ll let yah know more!yaphicsJun 28 2009 9:11 PM
My first thoughts, :Spaceballs!\" :-)
Steve RossJun 30 2009 1:01 PM
Bring back \"Pizza Hut Pete\", the checkered table cloths, the red tumblers and the old roof\'d locales w/ the 60\'s look.They tasted better then too before Pepsi bought them and spent all their profits on advertising instead of the food itself.
But having said all that, some of those new all-red delivery stores really look great.They have a sophistication of design that pulls them wayy out in front of all the other shops.Tom GianniniJul 1 2009 9:41 AM
The Hut...as in Jabba.
Steve HickeyJul 1 2009 9:54 AM
I love it when people try to appeal to the youth culture. I just picture a group of old men brainstorming the most effective way to misspell something so that the kiddies love it. I know this example is spelled right, but come on? How is \"The Hut\" going to give me a desire to text message my friends for a bite?
ZaraJul 1 2009 6:25 PM
I think the name is fine, as it suggests that whatever is in this \'hut\' is going to be pretty quick and cheap etc. But the lettering thickness is very blocky and makes the company apper to sell electrical goods and technology. Come and buy your robot pizza from the hut!
Youssef SarhanJul 2 2009 7:16 AM
Poor form, poor poor form
ShannonJul 7 2009 2:16 PM
Lame.
It\'s always going to be Pizza Hut.
I hate when companies change their name because they think that it will \"get more customers.\" Seriously?John Jul 7 2009 5:26 PM
As a branding professional with over 20+ years of experience, I must say this is one of the worst ideas and most poorly executed rebranding efforts I have ever seen. What a big mistake. There are better solutions out there. But no matter how much you improve the wrapper, a turd is still a turd. Pizza Hut spends so much time thinking up bad idea after bad idea. Trying to improve their brand image...when what they really need to do is improve the food and the customer experience first. A good brand starts there. That is the true DNA. The brand identity and marketing can then be built from that foundation. Even McDonald\'s has figured that out. This is sad. We would of consult them away from this strategy and execution.
MarianomediaJul 13 2009 6:51 AM
The Hut sounds like - Jabba the Hutt. Pizza Hut is still a classic. Colors and overall look is fine packaging wise, but i miss the old classic Pizza Hut with their warm and welcoming atmosphere in their restaurants.
sonnyJul 13 2009 8:29 AM
since i was a kid i always thought that Pizza Hut was a weird name.Pizza from a Hut?but now they want to highlight just the word \'Hut\'?the name is totally alien to a pizza place.
Dark HelmetJul 15 2009 8:16 PM
So the combination is... one, two, three, four, five? That\'s the stupidest combination I\'ve ever heard in my life! The kind of thing an idiot would have on his luggage!
goutAug 8 2009 11:47 PM
Morgan Grimshaw: please reconsider this statement (which, in turn, will necessitate a rethink of your position entirely):
\"Look at Tropicana\'s branding. Sure it cost a ton of money to change to the new design, and then change back, BUT look at all the free publicity they got...\"
Resist your contrarian impulse!Mark GallagherAug 10 2009 6:07 PM
To Jim Adams\' point, Coca Cola simply embraced what its consumers were already calling it: \"Coke.\" I\'ve never heard anyone refer to pizza hut as \"The Hut\" nor Radio Shack \"The Shack.\"
This is a classic brand faux pas. Instead of playing up the brands differentiation, authenticity and relevance, management decides to dilute its brand value (largest/most popular pizza chain in the US) with additional offerings (lasagna, and wings). Companies like Pizza Hut need to put a little more effort on creating value and a little less on trying to look cool.
Mark Gallagher
Brand Expressionist®
BLACKCOFFEEJohnONolanAug 10 2009 7:13 PM
\"We think that \'The Hut\' is to Pizza Hut as Coke is to Coca-Cola.\"
Right... and you don\'t see Coca-Cola rebranding as \"Coke\" now do you?Pam --- /BrasilAug 11 2009 12:15 PM
sempre fui fã da pizza Hut, massa bem grossa, otimos recheios. Espero que a proxima vez que experimentar seja diferente, sim diferente para melhorar o sabor e tudo a mais
jonnybAug 15 2009 10:55 PM
I as a few above work as a Pizza Hut manager, and have now for 20 years.The problem today with Pizza Hut, is that is has lost touch with the core values that made it great to begin with.Proper branding requires that your \"brand\" induces an emotional response to consumers.Consumers make purchasing decisions based on key triggering motivations, or \"Triggers\".Pizza Huts initial success and growth was based on providing a casual, clean, relaxing atmosphere, where good service, good food, and good times could be had.So when a consumer wanted these types of experiences, the Pizza Hut brand was associated in their minds as a place that provided those experiences for them.As our social demographic has changed, fewer people now use that as their trigger to make decision purchases.So to capture new customers or retain existing ones, they have sought to establish their brand to a variety of consumer triggers.Today Pizza Hut wants to be the \"casual eating environment\" it was founded on, The \"value driven\" market(we now have a full value menu\".The \"speed and convienance\" market, offering fast delivery, and buffet service.In the same spirit they continually add new products to their menus.Nowhere during these changes did we ever address any core changes in how we operate.To be able to get the emotional response needed for consumers to associate our brand with their purchasing triggers, require we are able to meet all these expectations at a level that satisfies these triggers to the consumers satisfaction.In other words we have to be good at getting out food quickly, providing value and convenience, and providing a relaxing casual eating environment with high service levels.We must now satisfy all these consumer targets \"under one roof\" to use our own slogan.Never since we started targeting these other consumer triggers, have we looked at or changed the way in which we operate.We don\'t study successful business whose focus\'s are these individual triggers, and make any modifications to our own business model.
We also never look from a labor allowance standpoint that adding complexity, no matter to what degree incurs costs.It takes less labor for instance to make 80 sheets of one kind of dough, then 8 sheets of 10 types of dough, even though the revenue capacity hasn\'t changed.The same higher costs are incurred at every level from receiving, storage, preparation, cooking, packing, service, and cleanup, however these additional hours don\'t exist in our systems.
As far as packaging..... I understand that uses of colors, and patterns can induce emotional responses in consumers, however all new packaging is thin and flimsy. For instance breadsticks are now just sold and handed out in a rolled up paper bag.This already starts a preconceived idea that what is stored in the package is of less quality.The same identical product stored in thick secured packaging will be perceived by consumers to be the higher quality product.
If you\'ve noticed this lack of focus and identity at the consumer level, try working there.As expectations become more and more unrealistic, because no fundamental changes are ever made to how we can operate, more and more negative sentiment is expressed to the people working in the stores.I\'m looking now for a company more in touch with its ability to meet its consumers \"triggers\".If Pizza Hut doesn\'t change more than just a logo, it will eventually fail, and it\'s no fun being a part of the \"dying\" process.edAug 16 2009 12:18 AM
Jonnyb
I agree.They have lost their identity in pursuit of a broader customer range.Where once all focus was around just providing a good casual dining experience, now it is split between trying to offer fast food service, value driven, foods, delivery service, and expanded product menus. To do all of the above at a proficient level would require huge changes to almost every aspect of how they operate.IF they won\'t address this, a pretty new logo, or package won\'t help.And yes the pizza boxes look bright and colorful, but are very thin and \"cheap\" feeling.
The \"hut\" in my town provides buffet, delivery, carryout, and dine-in service.They serve salad bar, pizza buffet, pizza to order(5 crust types, pizones, lots of different pastas, and sandwich dishes, wingstreet fried items, and dessert pizzas, cinnamon sticks, and chocolate sticks.
The buffet makes the place hectic, not relaxing.Only 2 servers are ever there trying to serve around 40 tables or more, employees look busy and are running around a lot.Delivery people are constantly pulling in and out, and there are always service issues.
It is only natural btw, that when a business struggles the workers feel unpleasant pressures, not only from their customers, but from all levels of upper management.Shareholders demand good investment returns(profits).CEOS must meet shareholders expectations or face replacement.This means more and more pressure to squeeze profits from lessening sales.So pressures are put on territory managers, then regional managers, than district/area managers, to the store and crew levels.This results in even tighter labor restrictions, resulting in poorer service levels, dirtier restaurants, and food quality reductions, making in the end even less satisfied customers.Perhaps put all this remodel, re-image, and re-branding dollars into field level operations would be the smarter choice for \"the Hut\".JoolzAug 19 2009 9:54 AM
\"Proper branding requires that your \"brand\" induces an emotional response to consumers\" and the usual yadda yadda.
You tell me, where\'s the emotion behind this rebranding?? It\'s really tasteless.
If you identity gives no clues about the experience, just forget it. And if you can deliver any promise, get out of the business.
This rebranding could promise just lower prices, but not quality. So, is this the effective way to recapture the brand spirit that Pizza Hut used to be recognized in the past? Hmm...Juniar VdayaAug 22 2009 9:43 AM
NOOOO!!!!
This is the most ugliest rebranding I\'ve ever seen,..
I like Pizza Hut with their classic logo,..
The new logo looks awful, especially typograph & mascot,
looks like UFO,..alien from nowhere,...
If I were Pizza Hut,.. I create new company/product/marketing strategism rather changing the classic one,..look at cocacola, Adidas..
Simplicity doesn\'t have to cut everything,..
I want the white & black back!ClaireSep 11 2009 7:42 AM
Oh gosh. Tell me this is just a bad BAD dream. Horrible one. The worst re-branding ever. The old one wasn\'t that good but it\'s definitely better. Wrong move, HUT!
LogoMottoOct 6 2009 6:26 PM
I feel sad to the PizzaHut franchisee being forced to change the brand they once loved.
I\'m still mumbling to say \" Let eat at \"the Hut\" \".. there\'s something missing.JBanthaOct 17 2009 6:00 PM
I preffer the OLD logo, this one:
http://www.248am.com/images/pizzahut.gifAdam HaaseJan 3 2010 5:55 AM
Since when has it ever been colloquially known as \"The Hut\"?
JeruJan 13 2010 1:37 PM
Do not fear change art snobs...
ELementalJan 14 2010 9:03 AM
doesn\'t sound great but perhaps change is good. I think the old branding is good better but attitudes change with time.